In digital marketing courses high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital Marketing after the 12th as well as for graduates and working professionals gave the increasing demand in this specialization. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
Digital Marketing Highlights
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Course Name |
Digital Marketing |
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Course Level |
Certificate |
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Course Duration |
6 month/ 1 year |
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Eligibility Criteria |
Passed 12th with 45% - 50% marks |
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Admission Process |
Based on Merit |
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Salary Extracted |
INR 3,00,000 to INR 10,00,000 |
Eligibility Criteria for Digital Marketing
1. For pursuing a UG degree or diploma course in Digital Marketing, candidates should have passed Class 12 or equivalent.
2. Digital Marketing diploma or degree course offered at PG level, candidates should have completed bachelor’s level education with a 10+2+3 pattern.
3. Certificate courses do not have any specified eligibility conditions certificate courses in Digital Marketing requires aspirants to have prior knowledge of social media.
Admission Process
1. Some colleges follow merit-based admission and provide admission on the basis of the marks secured by the candidates in the previous qualifying examination.
2. Students appearing for the entrance examination should have passed 10+2 from a recognized board with 50% marks in aggregate.
Career after Digital Marketing
A career in Digital Marketing can take you to places. With the growing technology and uprising engagements on social media, digital platforms have become more or less the ‘new markets’ for brands and service providers.
Earlier Digital Marketing could land you at high earning positions, but, with the changing times, short term courses, like Diploma in Digital Marketing are gaining popularity among aspirants of the field.
Digital Marketing Specialist, Social Media Marketing Manager, PPC Analyst, Web Designer, Digital Marketing Manager are common digital marketing job roles. Digital marketing fresher earns INR 1,50,000 – INR 4,00,000 per annum.
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Job Profile |
Job Role |
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Digital Marketing Manager |
Digital Marketing Managers establish a brand’s online presence in order to generate cost-effective sales |
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Search Engine Optimisation Specialist (SEO Specialist) |
SEO specialist generates traffic on a website or webpage and makes it rank on google’s first page by using relevant keywords |
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Pay-Per-Click Analyst (PPC Analyst) |
PPC analyst manages paid ad campaigns and generates revenue greater than investment |
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Web Developer |
Web developers create a website that is user friendly and matches the business goals of an organization |
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Social Media Marketing Specialist |
Social Media Marketing Specialist ensures positive brand engagement and paid or organic quality content across all social media platforms |
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Search Engine Marketing Specialist |
Search Engine Marketing Specialist is responsible for paid advertisements on all types of search engines for revenue generation |
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Content Marketing Manager |
The Content Marketing Manager is responsible for handling content on the entire website |
